Irn-Bru

The taste of Scotland’s favourite soft drink. Irn-Bru is Scotland’s most iconic and beloved soft drink, known for its distinctive, refreshing flavour and vibrant orange colour. Often referred to as “Scotland’s other national drink” (after whisky), Irn-Bru has been a staple in Scottish culture for over a century. With its unique blend of flavours, it offers a fizzy, sweet, and slightly citrusy taste that is unlike any other soft drink on the market. Irn-Bru’s recipe, which includes a mix of fruit extracts, herbs, and spices, delivers a one-of-a-kind taste experience that has captivated generations of fans. First introduced in 1901, Irn-Bru has become synonymous with Scottish identity and pride. Whether enjoyed on its own, paired with a traditional Scottish meal, or served as a refreshing pick-me-up, Irn-Bru continues to be a favourite for people of all ages. Created by the Barr family in Glasgow, its distinctive taste was developed to stand out from the many other soft drinks on the market at the time. The drink’s bold flavour and bright orange colour made it an instant hit, and it quickly became a key part of Scottish life. Over the years, Irn-Bru has remained proudly produced in Scotland, and it continues to be one of the country’s most popular beverages, regularly outperforming global brands in local sales. While the exact recipe remains a closely guarded secret, Irn-Bru has earned its place as a national treasure, often cited as the drink that “cures all ills” and a favourite hangover remedy. It’s also a key element of Scotland’s culinary culture, commonly paired with savoury snacks like chips, crisps, or the traditional Scottish dish, the pie and a drink.